Why businesses are placing green technologies back on the agenda

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seminar surveyCast your mind back to the early noughties, and one of the key issues that featured broadly across global media outlets was the ‘environment’. ‘Think before you print’ was a new craze  starting to appear on emails, people were concerned about the ozone layer dissipating, and the term ‘climate change’ was about to become etched into every political party’s manifesto.

Businesses were keen to be seen acting in an eco-friendly way. Corporate social responsibility was in. Then along came the credit crisis.

What was ‘in’ fast became ‘out’. Businesses adopted a bunker down, survive at all costs mentality, and the green agenda was – perhaps understandably – put on the back burner. Investing in green solutions was no longer the priority it had been.

V1’s own recent research among finance professionals supports this argument. Asked the question: Has the downturn had a negative effect on organisations’ investment in their green agenda? 25 per cent answered ‘yes, definitely’, a further 45 per cent said ‘yes, to an extent’. Just 25 per cent said ‘no’, and five per cent were ‘unsure’.

However, sustainable business solutions are not going away, they have merely been ‘on hold’, and will raise their head again as soon as governments start to put increased pressure on businesses to act in more environmentally responsible ways. In fact the US has recently stepped up its green focus with the announcement it will force power stations to cut carbon emissions by 30 per cent by 2030.

Slowly, but surely, reducing carbon emissions is back on the table for most business leaders. Again, recent V1’s recent survey backs up the idea that ‘green’ thinking is alive and well. Asked the question: Following years of austerity, is the green agenda still important to your organisation?  51 per cent of respondents said ‘definitely’, while a further 47 per cent said, ‘yes, to an extent’. Only one per cent said ‘no’.

Green technologies are making a return to prominence and implementing document management solutions is one such technology that is likely to be on CIO shopping lists as it makes both business and environmental sense. Integrated document management systems provide an efficient means of creating, capturing, storing, authorising, delivering and managing key business documents.

Our research also showed an overwhelming majority (98 per cent) of business professionals believe going green can save money. Document management software encourages paperless office working, replacing paper-based processes with electronic procedures, eliminating the printing, posting and manual filing of paper documents – good for business by delivering significant cost savings and equally good for the environment by lowering carbon emissions.

So if you’re looking to get the green ball moving at your organisation, look no further than document management.

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Janette Martin

About Janette Martin

Janette has 16 years’ experience in UK business software industry. Janette worked at Sage for a number of years in roles as, Head of Sales, and most recently as, General Manager. An inspirational and driven senior leader, Janette has led highly successful teams delivering real value to customers built around customer needs for the long term, and delivering strong growth results for a sustained future. Janette has a passion for people development and customer experience, creating a dynamic and successful culture.

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